University Brand Guidelines: Verbal Language
Our words matter. Telling the ETAMU story authentically, across all channels, requires consistency. That's where our narrative comes in.
Our Brand Narrative
This narrative is our verbal north star. It's our foundation for the ETAMU voice, illuminating the big ideas of our brand and providing guidance as our brand continues to grow and evolve. It inspires what and how we communicate, informing how we speak about ETAMU to all audiences.
Example
I DON'T WAIT FOR MY FUTURE.
I RUN TOWARD IT.
I am a teacher who will transform classrooms. A nurse who will provide comfort. A farmer who will feed a hungry world.
A musician who will move the world to my beat.
I am an East Texas A&M Lion, because
I am serious about my future.
I get to work so I can get ahead—and I will not get there alone.
I'll get there because my professors put me first.
Because my classmates become friends.
And my projects become my passions.
Because East Texas believes in me,
I can believe in myself. Here, I am known.
I am challenged. I belong.
In a place that turns effort into opportunity, potential into power, and ambition into a career, I can come as I am and graduate ready to own it.
BECAUSE WHO I
BECOME IS LION MADE.