University Brand Guidelines: University Brand Guidelines

This is our brand.

We own it. We communicate it. We make sure the world knows who East Texas A&M University is—verbally, visually and experientially.

This is a team effort. We all work together to keep our brand cohesive and authentic, so we are easily recognizable to our audiences. These guidelines help us stay on track in being clear, consistent and unmistakably ETAMU.

Because our brand is not just graphics and colors—it's a big idea. It's who ETAMU is and what we stand for.

These brand guidelines explore our distinctive characteristics, which serve as the foundation of how we talk about ourselves. Within these pages are also practical examples of applying brand standards to a range of content. All are designed to ensure all communication—from graphics to headlines—expresses our unique identity as Lions.