Business Analytics (BBA)

Become skilled with analyzing big data to understand the past and predict future possibilities in business with a degree in business analytics from East Texas A&M.

Offered Hybrid Online and Face-to-Face in Commerce and Dallas.
4 years
120 credit hours
No foreign language credits required

Make Data Understood with Business Analytics

The Bachelor of Business Administration in Business Analytics is an approved science, technology, engineering and mathematics (STEM) program. We will help prepare you to enter the workforce in the rapidly emerging and highly sought-after field of business analytics, through collecting, organizing, analyzing, optimizing and interpreting Big Data. You will have the opportunity to learn how to harness its power and use it for problem-solving and decision-making. In addition, this program will provide you with opportunities to study business operations, develop writing and communication skills, and engage in team leadership and development.

Nationally-Ranked Affordable Programs

The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.

66^th for Best Online Bachelor's in Business Programs

Curriculum

The business analytics program at East Texas A&M is uniquely designed to help prepare you for a successful career and, more importantly, life! Over 100 years, this program has evolved and developed with the long-term success of our graduates in mind. You will not only learn critical analytical skills, but you will also have the opportunity to learn how to create financial reports and interpret big data.

Collin College Transfer Pathway

Download the Business Analytics Course Rotations

Is this Program a Good Fit for You?

Business analytics students are typically interested in:

A blend of technology and business education
Application of data analytics to improve business outcomes

Learn business techniques while gaining familiarity with data analytics

Faculty Research

Our faculty have been involved in research on social media, organization behavior analytics, service computing, business analytics, reliable distributed systems, web databases and semantic integration systems.

The East Texas A&M Business Advantage

Here, you can anticipate gaining knowledge, confidence, and practical tools you need to become a professional, ready to compete in the marketplace.

AACSB

Accredited

Earn a valuable degree from a fully accredited business program. Since 1976, the College of Business has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.

Innovative Programs

STEM Designated Degree

Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Finance, Marketing, Marketing Analytics, and Supply Chain Management, can give students a significant advantage in the fastest-growing markets. These programs help prepare students for professional careers that offer job security, flexibility, satisfaction and excellent earning potential.

Student Experience

World-class Faculty

Engage with exceptional faculty who are both significant scholars and industry leaders that provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with industry insights they provide.

Career Services

Your Future

Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.

Scholarships

Funding Your Future

Committed to investing in our students’ futures, our programs are not only affordable but of great value. In addition to the scholarships available from East Texas A&M, the College of Business offers scholarships specifically for business students.

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Well-Rounded

Global Exposure

Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.

Finding My Community

Bo Han Ph.D.

Faculty

Profile

Joe Brodnax, MS, MBA, CAP®

Faculty

Profile

Chris Myers, Ph.D.

Faculty

Profile

PRACTICAL APPLICATIONS

A degree in business analytics will offer you the opportunity to:

Develop skills that prepare you for the demands of the global business environment.
Learn critical security principles that enable you to plan, develop and perform information systems security tasks at the organizational level.
Identify, document, model, assess and improve core business processes.
Acquire basic knowledge of mobile technology development and management, including programming languages and development processes.
Investigate the technologies, methods and practices that foster innovation, new business opportunities and new efficiencies.
Develop project management skills including initiation, planning, execution, controlling and closing projects.

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. East Texas A&M business analytics students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.

Minor

Marketing

Learn more about this minor, including its course requirements.

What You Will Learn

Through challenging, rigorous coursework, this program will help prepare you for specific jobs such as computer systems analyst, business analyst, market research analyst, logistician and operations research analyst in various organizations and industries.

Courses to Prepare You for Your Career

Foundation courses include Math for Business Applications, Principles of Management and Business Computing Systems, and Data and Information Management
Core business courses include Global Operations Management and Business Strategy, Intelligent Supply Chain Management, Mobile Business, and Data Mining

Course Delivery and Resources

Our programs are designed to be flexible, meeting the needs of working professionals who want the convenience of a fully online degree, full-time students who prefer face-to-face classes, and blended options for those who need the convenience of both. We offer a graduate-level business degree to fit your lifestyle and career aspirations.

Students can also complete 50% or more of the credits required for this degree at our Dallas site.

Student Organizations

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at East Texas A&M, and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.

Program Costs

Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.

Tuition Calculator

Financial Aid

Scholarships

MEET YOUR SUCCESS TEAM

Your Student Success Team consists of an academic advisor and a financial aid advisor specific to your college who collaborate to help a group of students meet their educational goals.