Department of Marketing and Business Analytics
Develop Innovative Solutions
You will learn to use data to make practical marketing decisions for a company, solving problems and improving efficiency through data-driven insight, managerial strategies and clear communication.
Successful marketing professionals develop innovative solutions, products and services that meet and exceed customer needs. As a marketing and business analytics student, you will build your knowledge of brand communications, supply chains and logistics, consumer behavior, market research, and international marketing. You will employ digital marketing strategies and analytics to promote brand awareness. You will increase your understanding of consumers, markets, market research techniques and marketing strategies.
Nationally-Ranked Affordable Programs
The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.
The East Texas A&M Business Advantage
Here you will gain the knowledge, confidence and the practical tools you need to become a professional, ready to compete in the marketplace.
AACSB
Accredited
Earn a valuable degree from a fully accredited business program. Since 1976, the College of Business has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.
Innovative Programs
STEM Designated Degree
Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Finance, Marketing, Marketing Analytics, and Supply Chain Management, give students a significant advantage in the fastest-growing markets. These programs prepare students for professional careers that offer job security, flexibility, satisfaction, and excellent earning potential.
Student Experience
World-class Faculty
Engage with exceptional faculty who are both significant scholars and industry leaders that provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with industry insights they provide.
Career Services
Your Future
Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.
Scholarships
Funding Your Future
Committed to investing in our students' futures, our programs are not only affordable but of great value. In addition to the scholarships available from East Texas A&M, the College of Business offers scholarships specifically for business students.
Well-Rounded
Global Exposure
Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.
Explore Our Programs
Business Analytics (BBA)
As Big Data continues to grow, professionals who can identify opportunities and solve problems using this data are highly sought after across various industries. Through our program, you can prepare for potential careers as a computer systems analyst, management analyst, business analyst, process analyst, market research analyst, operations research analyst or cybersecurity analyst.
Business Analytics (MS)
The Master of Science in Business Analytics is a STEM degree program which will prepare you to enter the workforce in the rapidly emerging field of business analytics, which involves collecting, organizing, analyzing, optimizing and interpreting Big Data for problem solving and decision making.
Marketing (BBA)
The BBA in Marketing program will teach you how organizations plan, organize, administer and achieve their business objectives through effective marketing. You will learn to develop and deploy strategic marketing plans based on creativity and analytics that help drive market success.
Graduate Certificate
Business Analytics Graduate Certificate
The Business Analytics Graduate Certificate is a 12 semester hour (4 courses) certificate. All courses are currently being taught and eligible to help meet the requirements for the Master of Science in Business Analytics (MS-BUSA) program.
SCHOLARSHIPS
As a marketing and business analytics student, you have access to a wide range of scholarships specific to your degree.
Find Available Scholarships
Faculty Spotlight
Joe Brodnax, MS, MBA, CAP®
Chris Myers, Ph.D.
Research Projects
Service Strategies and Channel Coordination
Examine how the consumer compares online services and offline retailers when deciding to purchase a product. Learn more
Student Organizations
The Department of Marketing and Business Analytics Student Organization is open to all interested students. We offer Learn ‘n Teach sessions, visits to Dallas and Richardson for professional networking events, and works with Career Services to provide internships as well as other career-readiness programs. The organization also provides leadership opportunities for members.
Meet our Faculty
Contact Us
- Marketing and Business Analytics
- 903.886.5692
- [email protected]