Sports Media Studies (BS)

Explore the fast-paced world where sports, storytelling and technology come together to shape how fans experience the game.

Offered 100% Online.
2 years
120 credit hours
No foreign language credits required

Jumpstart Your Sporting Career

The Bachelor of Science in Sports Media Studies program prepares students for dynamic careers at the intersection of sports, media and communication. This interdisciplinary program combines foundational knowledge in communication studies, sports management and media production with specialized courses in sports media.

Is this Program a Good Fit for You?

If you're passionate about sports and media, the Sport Media Studies program is a great fit. You can:

Learn how media shapes the fan experience.
Build skills in storytelling and digital content creation.
Gain experience in journalism, broadcasting and public relations.
Combine a love of sports with creative communication.

See Yourself Succeed With a Degree in Sports Media Studies

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Innovation and Discovery

Take on our mission to build a better Texas that is eager to compete with creativity and ethical leadership in an interconnected world. We don’t just discover the future; we make it.

Career Readiness

The College of Innovation and Design is where you will have the opportunity to discover your career path or get ready to move forward in your existing career. You will be exposed to the global environment of today’s working world, and learn to perform research on topics of your choice.

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Accomplished Faculty

Your faculty in Sports Media Studies have been teaching online with the university for a number of years and are ready to work one-on-one with you to help you succeed. Each faculty member has worked in industry and is excited to share their valuable knowledge.

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Hands-On Research

As a sports media student, you will have the opportunity to tackle complex challenges and discover solutions with hands-on research in various fields.

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Student Support

Academic Advisor

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Student Career Preparedness

Financial Aid

PRACTICAL APPLICATIONS

A degree in sports media studies offers the opportunity to:

Develop broadcasting and commentary skills for radio, television and online streaming platforms
Participate in media production labs, covering live sporting events and creating digital sports content
Manage social media campaigns
Learn data-driven sport storytelling through analytics and audience engagement metrics
Collaborate with professionals in public relations, journalism, and sports marketing to produce high-quality media projects

Careers

Majoring in sports media studies will position you for numerous career possibilities. Whether you want to enter marketing, social media, education, or journalism and beyond, there’s a career path waiting for you.

Career Possibilities and Current Median Salaries

Sports Reporter

$ 60,280

Digital Media Specialist

$ 69,780

Sport Broadcaster

$ 56,600

Public Relations

$ 69,780

US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2024

What You Will Learn

Strong communication and media skills
Understanding how sports, media and society connect
Internship experience in the field
Critical thinking skills
Knowledge of business and ethics in sports media

Course Delivery and Resources

Our programs are flexible to meet the needs of working professionals who want the convenience of a fully online degree. While you may be required to take traditional face-to-face courses in your chosen area of study, the sports media studies courses from our college are fully online. You may have wide and varied coursework from several different colleges. As a sports media studies student, you are able draw those courses together under one degree plan.

Program Costs

Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.

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Financial Aid

Scholarships

Degree Guide

General Education (42 hours)

Complete before starting the B.S. major

Eng 1301: Freshman English (3 semester hours)
Eng 1302: Freshman English (3 semester hours)
Math 1314: Core Math (3 semester hours)
US Creative Arts (3 semester hours)
US Literature, Philosophy, and Cultures (3 semester hours)
CID 1300 or CID 2301 (Choose one, 3 semester hours)
Hist 1301: U.S. History to 1877 (3 semester hours)
Hist 1302: U.S. History to 1865 (3 semester hours)
Psci 2305: The U.S. Government (3 semester hours)
Psci 2306: Texas and the Federal System (3 semester hours)
Social/Behavioral Science (3 semester hours)
Degree Pathway (3 semester hours)
Core Science (6 semester hours)

Elective Requirements (24 hours)

Complete with the program

24 electives

Minor Requirements (18 hours)

18 hours on minor courses

Major Requirements (18 hours)

COMS 1307: Mass Communication in Society or COMS: 1315 Fundamentals of Public Speaking (Choose one)
HHPS 110: Introduction to Sport Analytics in Sport Management
HHPS 320: Legal and Ethical Issues in Sport and Recreation Management
SPME 390: Multimedia Sports Writing
SPME 450: Modern Sports Media Analysis and Production
SPME 499: Sports Media Internship