Profile for
Atefeh Yazdanparast, Ph.D.
Department Head and Fernandez Professor of Marketing

  • Faculty
Department of Management and Economics
Contact Atefeh
Office
BA 327
Related Department
Department of Management and Economics

Educational Background

  • Ph.D. in Marketing, University of North Texas, 2012

Academic Positions

  • Associate Professor of Marketing, School of Business, Clark University
  • Visiting Scholar, Quinlan School of Business, Loyola University Chicago
  • Associate Professor of Marketing and Mead Johnson Nutrition Endowed Chair in Business, Schroeder School of Business, University of Evansville

Awards and Honors

  • 2026 Journal of Global Marketing Distinguished Associate Editor Award
  • 2025 Clark University School of Business Research Award
  • 2024 Clark University School of Business Top Publications Research Award
  • 2024 American Marketing Association Higher Education Marketing SIG Service Award
  • 2024 & 2023 Beta Gamma Sigma Professor of the Year, Clark University
  • 2023 Outstanding Leadership Award, Association of Collegiate Marketing Educators
  • 2019 Outstanding Teacher of the Year, University of Evansville
  • 2019 Marketing Management Association Master Scholar Award
  • 2018 The National Society of Leadership and Success Excellence in Teaching Award
  • 2017 Class of 1961 Faculty Fellowship Award, University of Evansville

Research Interests

  • Social psychology of consumer decision making
  • Technology and decision making
  • Sensory marketing

Selected Publications

  • Bahmani, N., Yazdanparast, A., Bhatnagar, A., & Gauri, D. (2026). How do extended reality experiences influence firm value?. European Journal of Marketing. https://doi.org/10.1108/EJM-07-2024-0606
  • Safizadeh, M., Yazdanparast, A., & Felix, R. (2026). Taking Pride in Vegan Consumption: A Construal Level Theory Account of Ad Message Appeal and Future Self Connectedness. Psychology & Marketing. https://doi.org/10.1002/mar.70107
  • Ketron, S., Labrecque, L., Sohn, S., & Yazdanparast, A. [equal authorship. Names listed alphabetically] (2025). Color saturation and perceived sensory intensity: An account of psychological proximity. Psychology & marketing. https://doi.org/10.1002/mar.70021
  • Yazdanparast, A., & Ketron, S. (2023). The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence. Journal of Business Research.https://doi.org/10.1016/j.jbusres.2023.114085
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