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Marketing and Marketing Analytics (MS)

Cultivate skills to develop and implement marketing strategies that combine creativity, innovation and data-driven insights to address real-world market challenges.

Your Career Journey Starts Here

Does the dynamic world of marketing spark your interest? Do you want to explore how to develop innovative strategies that connect with audiences and respond to changing market trends? A master's in Marketing and Marketing Analytics can help you deepen your understanding of consumer behavior, creative strategy and data-driven decision-making as you turn your passion for marketing into meaningful work.

Spring 2026 Graduate Flex Term.

What you need to know
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Nationally-Ranked Affordable Programs

The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.

  • 60th for Best Online Graduate Business Programs (Excluding MBA)

What Are My Job Opportunities?

Our master’s in marketing and marketing analytics prepares you to tackle a number of different marketing roles and connect with industry professionals for exciting career opportunities.

Careers and Salaries

Marketing
Manager
$ 156,580
Digital Marketing Manager
$ 138,730
Marketing
Associate
$ 46,310
Business Development
Manager
$ 125,040

Current Median Salaries from US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2023

Program Details

A master’s in marketing and marketing analytics can empower you with vital skills for today's marketing landscape. Focusing on consumer behavior, digital marketing and data analysis, our program blends core courses with practical projects and internships.

What Will I Learn?

You will have the opportunity to gain experience in a number of key areas.

Digital Marketing

Learn to create and implement impactful digital marketing strategies across various platforms.

Data Analysis

Develop the ability to analyze and interpret data to inform marketing decisions and strategies.

Brand Management

Learn how to build and manage strong brands that resonate with target audiences.

Customer Relationship Management (CRM)

Master tools and techniques for managing customer relationships and improving retention.

Taking Classes

Our flexible programs are designed for full time students and and working professionals.

Designed for your life

Whether you are a full- or part-time student, you can complete the program at your own pace. Please check the schedule of classes for locations and times. Locations and times are subject to change.

Online and Face-to-Face

In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. Students can also complete 50% or more of the credits required for this program at our Dallas site.

Internship Opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. East Texas A&M marketing analytics students work with College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.

Curriculum

The Master of Science in Marketing and Marketing Analytics program offers students from business and non-business backgrounds with an opportunity to develop expertise in the art and science of business marketing. Students complete 30-42 hours of graduate courses depending on their backgrounds.

Courses often rotate each semester, so be sure to check out the course catalog and schedule of classes for more details about what’s currently being offered.

AACSB Accredited

Earn a valuable degree from a fully accredited business program. Since 1976, the College of Business has held this prestigious designation

Degree Plan
Schedule of Classes

Adding Value with Certificates

Get noticed. Add a certificate to boost your job skills, and get hired!

Auditing and Forensic Accounting Graduate Certificate

The graduate certificate in Auditing and Forensic Accounting will equip students to gain certifications offered by the Institute of Internal Auditors (IIA) and the Association of Certified Fraud Examiners (ACFE).  The twelve semester hours (4 courses) of coursework is eligible to meet requirements for the Master of Science in Accounting (MSA) program should a student wish to pursue it.  ACCT 527 & ACCT 562 are in the core curriculum and the remaining courses would meet electives for the MSA.

Read more about Auditing and Forensic Accounting Graduate Certificate

Operational Excellence Graduate Certificate

The purpose of this certificate is to develop a graduate-level working knowledge of important tools (e.g., Six Sigma and project management software) for successful application in supply chain and project management. By successfully completing the certificate, you will be awarded an Operational Excellence Certificate from East Texas A&M, and Green Belt Six Sigma certificate. All the courses in the Operational Excellence Certificate Program may be applied toward a Master of Science (MS) in our Management degree program and some of the courses may be applied to other graduate business degrees.

Read more about Operational Excellence Graduate Certificate

Finding My Community

We believe that education thrives in an environment where collaboration, support, and mutual respect flourish. Our community of students and professors embodies these values, creating an enriching and dynamic atmosphere for learning and growth. Our students come from diverse backgrounds and bring a wide range of experiences and perspectives to the table. Our professors are not only experts in their respective fields but also dedicated mentors who are committed to guiding and nurturing the next generation of scholars.

Zaki Malik, Ph.D.

Faculty
Profile for Zaki

Tatiana Chamorro-Rivers

Alum
I am fascinated by the idea of creating personalized approaches to targeting consumers through the u…
Profile for Tatiana

Student Organizations

Our campus has many ways to engage and get involved.

Department of Marketing and Business Analytics Student Chapter

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at East Texas A&M and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Student Career Preparedness to take advantage of internship opportunities in their related fields.

I’m Looking For Something Different

Is this program close, but still not right for you? Check out our related degrees!

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Financing My Future

Financial Aid

Financial aid includes a variety of programs, like scholarships, federal and state grants, and federal and state work-study programs. Find out how you may be eligible for scholarships, grants, loans and/or a graduate assistantship. Financial Aid and Scholarships

Learn More

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On-Campus Employment Opportunities

Enhance your expertise through on-campus employment opportunities.

Graduate Assistant/Research/Teaching

Graduate assistant teaching (GAT), graduate assistant research (GAR), and graduate assistant non-teaching (GANT) assistantships at East Texas A&M offer financial support and professional development for graduate students. Assistantships are available in academic and non-academic departments.

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Cost Before Financial Aid

East Texas A&M is one of the most affordable colleges around the Dallas-Fort Worth Metroplex. Our tuition rates are some of the most competitive in Texas.

$3,669

for Texas residents

/

$7,341

For non-residents

Tuition and fees for graduate students taking nine credit hours are $3,669 for Texas residents and $7,341 for non-residents. But don’t worry: there are

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TUITION AND FEES
0
Per Semester

Additional Fees May Apply

  • Online Courses ($50 per hour)
  • Remote Locations ($20 per hour)
  • Lab Fees ($5 – $30 per course)

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How Do I Get Started?

If you have not already done so, complete the Request Information form. You will be connected with your enrollment specialist, who can answer your questions. When you’re ready, go ahead and follow the steps below to apply.

Admissions Requirements

To be considered for admission, you must first meet the following criteria.

  • GPA minimum 2.5
  • Bachelor's degree from an accredited institution

Admission Process

Note: This program is not currently available to international students.

Submit Application

  • Create an account or login if you already have one
  • Complete your profile section first once you log into your account
  • Select “School Search” and select East Texas A&M
  • Choose the semester you wish to begin
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  • Select “Marketing, MS” as your “Program.”
  • Pay the $50 application fee.

Wait to receive an application confirmation email before proceeding to the next step.

  • Within two business days of your application, the Graduate School will send a confirmation email to the personal email account you used for ApplyTexas.
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Submit the following documents after you receive an application confirmation email.

Your Graduate Coordinator

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Domestic Transcripts

Contact your previous institution(s) and request that they send your official transcripts to your Graduate Student Services Coordinator. We accept transcripts officially via email (directly from the institution), through Parchment, and any other official transcript providing agency. If your university does not offer an electronic transcript service, you may request them to be sent via regular mail to:

East Texas A&M University
Attn: Graduate School

2600 S. Neal St.
Commerce, Texas 75428

If your degree is from East Texas A&M University, you do not have to order a transcript.
We will access your transcript.

If we already have your transcript, we will reuse it for a new application as long as it is still on file.

International transcripts

WES ICAP evaluations will be required for certain countries; those are listed below:

  • Transcripts/Degrees from universities in Nigeria
  • Transcripts/Degrees from universities in China that do not come from CSSD (formerly CHESICC)
  • Any country where the official transcript is not in English

For all other countries, an evaluation is not initially required. Original official transcripts are required for admission consideration.
Please know that upon receipt of your official transcript, the Graduate School reserves the right to require an external evaluation at that time.

Contact your previous institution(s) and request that they send your official transcripts to:
East Texas A&M University
Attn: Graduate School
2600 S. Neal St.
Commerce, Texas 75428

We will need official/original documents.

If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact your graduate coordinator for more information.

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If your institution is unable to submit a digital copy, hard copies may be mailed to:

East Texas A&M University
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011

We will need official/original documents. If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact your graduate coordinator for more information.

Describe your preparation for graduate work and your academic interests and goals in no more than 500 words.

Submit a resume or curriculum vitae (CV) which includes your academic and professional history and achievements.

If your overall undergraduate GPA (on conferred bachelor's degree) is a 2.5 GPA or less on a 4.0 scale, you must submit a general GRE.

Look for application updates in myLeo > Apps > Check Application Status

  • Once an admission decision has been made, you will receive an email to your student email account at myLeo > Apps > Leomail.

  • Apply for scholarships and graduate assistantships once you are admitted.
  • Apply for financial aid by submitting a FAFSA and sending it to school code 003565.
  • Contact your financial aid advisor with any questions.

Once registration opens and you are eligible to enroll, your graduate enrollment specialist is here to help you complete registration.

Contact your Graduate Enrollment Specialist if you have any questions regarding your degree plan and registration.

Your Graduate Enrollment Specialist

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I Still Have Questions

We are here to help! Send us an email. We can answer your questions and assist you in the application process.

Zaki Malik, Ph.D. Professor of Management Science
Alum Anna Martin Academic Advisor I
Madison Neal Graduate Student Services Coordinator: College of Business, College of Humanities Social Sciences and Arts, and Non-Degree
Alum Marcia Henderson Graduate Academic Advisor, College of Business

Contact the Department

  • P.O. Box 3011
  • Commerce, TX 75429-3011
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