SMS Privacy Policy

Updated January 2026

East Texas A&M University is committed to protecting the privacy of our university community members, supporters, and friends.


SMS Text messaging overview

This privacy notice outlines how East Texas A&M University collects, uses, and protects personal information in relation to SMS (Short Message Service) text messaging.

The Division of Philanthropy & Engagement at East Texas A&M University uses SMS text messaging as one method of communicating with alumni and prospective or current donors.

sms privacy policy

East Texas A&M University does not share your information (e.g., cell phone number) with third parties for marketing or promotional purposes.

how we collect information

Direct Collection
  1. Opt-out preferences
  2. Content of your text message responses
East Texas A&M University Systems

We import personal information from various East Texas A&M University systems and sources. The information includes name and phone number.

How We Use This Information

East Texas A&M University only sends SMS/MMS messages to recipients who have provided explicit consent. Consent may be collected through:

  1. Supporting recruitment and admissions
  2. Promoting university events, programs and outreach
  3. Supporting alumni engagement and fundraising

East Texas A&M University may also use your information as necessary to comply with applicable laws, regulations, legal processes, contractual obligations, and court or administrative orders.

Consent to Receive Messages

East Texas A&M University only sends SMS/MMS messages to recipients who have provided explicit consent. Consent may be collected through:

  1. University webforms, including donation forms, with opt-in checkboxes
  2. Written opt-in forms
  3. Email links leading to SMS sign-up pages
  4. Social media campaigns with clear opt-in steps
  5. Inbound SMS initiated by users

Note: Text messages will be limited to individuals residing in the United States

SMS/MMS Disclosure

Message frequency may vary. Standard message and data rates may apply. Check with your mobile operator for details on receiving SMS/MMS messages.

Opt-Out and Support

You can opt-out of receiving messages from East Texas A&M University's Philanthropy & Engagement team at any time by replying with STOP. To re-subscribe, reply with START. For assistance, contact 903.468.8680 or [email protected].

Data Sharing and Protection

No mobile information, including phone numbers, will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

10DLC Compliance

This privacy notice supports East Texas A&M University's compliance with 10DLC SMS messaging regulations required by U.S. mobile carriers for business-to-consumer communications.

Changes to This Notice

This privacy notice may be updated from time to time. We will post the date our notice was last updated at the top of this privacy notice.

contact us

If you have any privacy-related questions or concerns, please contact East Texas A&M University at 903.468.8680.

Navigate This Page