East Texas A&M University’s website is managed by the Department of Marketing and Communication in collaboration with stakeholders throughout the university. The goal of the website is to make it easy for users to find the information that is relevant to them and deliver it as quickly and clearly as possible in a format that represents the university’s brand. We strive to delight our users by anticipating their needs and exceeding expectations.
Content Hygiene
Our website is only as good as the information it delivers. Outdated, inaccurate or incomplete information does a disservice to the users.
Updating Content
You may always email [email protected] with updates but our aim is to make it faster and easier to make a correction or update yourself than to email someone else asking them to do it. The website’s content management system is designed to make it as easy as possible for stakeholders to make updates and corrections. Each page of the website has a link at the bottom to log-in using single sign-on and submit a modification of the content. The modification is sent to a web content specialist for timely approval before being published.
Stakeholders and Approvers
Each page on the site may have multiple stakeholders, but a single primary stakeholder. Stakeholders include anyone with an interest in ensuring the accuracy and up-to-date nature of the content in these documents.
Approvers are the primary stakeholder of the content. This is frequently the department head, the director of a program, or even a recruiter. The approver list is by job title such as “Department Head for Curriculum and Instruction” and then the individual's profile is associated with the job title. In some situations, there can be more than one person associated with the single Approver Title. Both will be notified about approving the modification but only one of the people will need to approve a modification for it to be published. If one of the people associated with the approver taxonomy for a specific document submits a modification to that document, they will not be asked to approve the document as part of the approval process, it will skip the approver step and go directly to the editor to review and publish.
In order to keep information up to date and accurate approvers will also periodically receive Quality Assurance forms asking them to verify the information on individual pages. Probably about once a year per page. The email will give context to where the document appears on the website, how frequently it is viewed, and when it was last updated. There will be a link for each document inviting them to make a modification. Stakeholders will also be sent these documents to review but on a less frequent schedule or in a more digestible format.