Aaron C. Bryant, M.S., MBA, Ph.D. Chief Marketing Officer
- Staff
Dr. Aaron C. Bryant is the Chief Marketing Officer at East Texas A&M University, bringing more than 20 years of experience in higher education, public service, healthcare, and marketing. He works closely with university leaders to shape East Texas A&M's brand, tell the university's story, and strengthen connections with students, alumni, and the community.
Prior to joining East Texas A&M, Dr. Bryant led major rebranding and digital projects at California State University, Monterey Bay, helping improve enrollment, visibility, and campus engagement. Known for his collaborative, data-informed approach, he focuses on clear, authentic storytelling that highlights student experiences, academic impact, and the people who make the university thrive.
Education
- Ph.D., Educational Policy and Evaluation, Arizona State University
- Dissertation: The Purpose of Education in America, Clinton to Obama
- M.S., Marketing, Franklin University
- Thesis: Predictors of Success for Out-of-Area College Recruitment by Public Universities.
- MBA, (Leadership & Entrepreneurship), Franklin University
- B.A., Political Science, Minor in Economics, The Ohio State University
Professional Experience
- Associate Vice President of Marketing, Communications and External Relations, California State University, 2019 – Present
- Communications and Marketing Manager, Arizona State University, 2011 – 2019
- Vice President of Marketing, BCS, Inc., 2008 – 2011
- Strategic Communications and Marketing Manager, (Contract) Adena Health System, 2007 – 2008
- Chief of Communications, Ohio Department of Aging, State of Ohio, 2005 – 2007
- Marketing Campaign Manager and Legislative Liaison, Tobacco Prevention Foundation, State of Ohio, 2003 – 2005