Rising country music star Braxton Keith is bringing his Texas-rooted country sound to Commerce as East Texas A&M University celebrates a major milestone—the grand opening of the Spur Expo, the new on-campus agricultural multipurpose center.

The university will host a ribbon-cutting ceremony, rodeo demonstration and live concert Tuesday, March 3, at the Spur Expo, 2900 TX-24 in Commerce. The evening marks the official opening of the facility, which will serve as the new home of the East Texas A&M Rodeo Team, and features two arenas which support rodeos, equine studies, livestock expos, concerts and other events. The larger arena seats 1,250 spectators and can accommodate up to 3,000 people for concerts, with standing room for 1,750 and capacity for future expansion.

Texas native Braxton Keith has quickly built a reputation for his traditional country sound and electrifying live performances, making him a fitting headliner for a night centered on rodeo, music and community celebration.

Event details:

• Date: Tuesday, March 3
• Location: Spur Expo, 2900 TX-24, Commerce, Texas
• Ribbon Cutting Ceremony: 5:30 p.m.
• Rodeo Demonstration: 6:30 p.m.
• Concert featuring Braxton Keith: 7:30 p.m.
• Parking: Available onsite

“I am excited to be part of the grand opening of this incredible new building,” said Jeff Bemis, general manager of the Spur Expo. “It represents growth, community and a bright future ahead for East Texas A&M and Commerce, Texas. Having Braxton Keith as our opening entertainer makes the celebration even more special; he's a fantastic choice and truly embodies the energy and spirit of the night. It will be an unforgettable evening filled with great rodeo action, amazing music and a whole lot of fun for everyone.”

General admission concert tickets are free for standing room, with bleacher seating available for $10.95.

Community members, alumni and rodeo fans are invited to attend and help celebrate the next chapter for East Texas A&M.